The Investment · Pittsburgh, PA
What It Costs to Work With Heidi
The Investment · Pittsburgh, PA
What It Costs to Work With Heidi
Good leadership development is rarely the expensive line item. The expensive one is leading without it: the high performer who quits and takes a year of momentum with them, the initiative that stalls because no one would say the hard thing, the months lost to a conflict nobody addressed, the capable leader who burns out at the worst possible moment. And those are only the visible costs. Downstream sit the ones that reach the market: lower-quality work from a team managed badly, products and services that miss, customers who leave, and a reputation that takes years to recover. Any one of them costs far more than the coaching ever would.
What Drives the Cost
A few things determine what an engagement runs:
- Format. One-on-one coaching, a small-group cohort, and training for a whole team are different kinds of work, priced differently.
- Length and depth. A short, focused engagement is a different investment than a year of sustained development.
- How many people are involved. Coaching a single leader isn’t the same as developing a team or running a cohort.
- What’s included. Assessments like CliftonStrengths or the EQ-i, individual debriefs, and support between sessions all factor into pricing an engagement.
That’s why the question “what does coaching cost” honestly has more than one answer.
The Range of Ways to Work With Heidi
From the most approachable starting point to the most significant commitment:
- Gallup CliftonStrengths coaching. The most accessible way in: a focused engagement around a single assessment and debrief. A strong first step, and the smallest investment. Learn more →
- Executive coaching. One-on-one work scoped to your situation, from a defined set of sessions to ongoing support. The most flexible option, priced to match. Learn more →
- E4. The cohort model in four months, for leaders who want the group experience in a tighter commitment than a full year. Learn more →
- The Townsend Leadership Program. The year-long flagship, and the deepest, most significant investment: twelve full days across the year in a cohort, with assessments, individual development, and personal access to Heidi throughout. Learn more →
- Corporate training. Priced by program and group size, for organizations developing a whole team at once. Learn more →
Where you start depends on what you need and what you’re ready to commit. A discovery call sorts that out quickly.
An Investment, Not an Expense
The fuller programs are a serious professional investment, on the order of what a company budgets to develop a senior leader or send one through an executive-education program. That’s the right frame for it, and the right question isn’t only what it costs, but what it returns.
The returns tend to look like this: a team that runs well when you’re not in the room. Decisions made faster and second-guessed less. A bench of people ready to step up, instead of everything waiting on you. Hard conversations that happen on time instead of festering into something worse. Hours back in your week and headspace back in your life, because you are no longer the single point of failure for everything that matters.
And because people are the biggest lever any organization has, those gains don’t stop with them. They show up in the work itself: more inventive products and services, fewer things that ship broken, output that leads instead of follows, and a reputation that compounds over time. Heidi’s clients consistently find the return outweighs the investment, and that they tolerated the cost of doing nothing for far too long.
For Nonprofits and Ministries
How You Get a Real Number
It starts with a discovery call. You talk through your situation, Heidi recommends the right format, and you leave with a clear figure scoped to it. No obligation, no hard sell, just a straight answer and a recommendation you can consider and discuss with people you trust.
Is the discovery call free?
Yes. It’s a conversation to see whether there’s a fit, at no cost and no obligation.
Can my employer or organization pay?
Often they do. Many engagements are sponsored by the leader’s company, board, or organization, and Heidi can give you what you need to make the request.
Can the cost be spread over time?
For the longer programs, the investment is typically spread across the engagement rather than paid all at once. The specifics are part of the conversation.